LATIN WAVE
The Latino market is a sleeping behemoth. Over 60 million strong, the US Latino population is set to explode to 109 million by 2058, a projected 82% change versus 9% for non-Hispanics. This demographic, which is reaching its peak earning years, is set to have $1.9 trillion in spending power by 2023. As part of this demographic, we understand that Latino audiences care about cultural traditions, the Spanish language being the most important one. Ads targeted specifically at Latinos are far more effective, with Latinos finding ads simply adapted for them to be far less believable.
The Latino wave is here, let us help you ride it.
$1.5 TRILLION
US Latino buying power.
Source: Diverse Intelligence Series | 2019: La Oportunidad Latinx: Cultural Currency and the Consumer Journey. The Nielsen Company (US), LLC.
40%
Ads created specifically for the Hispanic market are found to be 40% more effective than those simply adapted for the market.
Source: Comscore, Advertising Strategies for Targeting U.S. Hispanics, 2011.
$1.9 TRILLION
Projected Latino buying power by 2023.
Source: Diverse Intelligence Series | 2019: La Oportunidad Latinx: Cultural Currency and the Consumer Journey. The Nielsen Company (US), LLC.
69% vs 54%
Latino Audio/Visual media percentage consumption vs non-Hispanic.
Source: Diverse Intelligence Series | 2019: La Oportunidad Latinx: Cultural Currency and the Consumer Journey. The Nielsen Company (US), LLC.
109 MILLION
Projected Latino population in the US by 2058
Source: Diverse Intelligence Series | 2019: La Oportunidad Latinx: Cultural Currency and the Consumer Journey. The Nielsen Company (US), LLC.
29.6
Median Latino age.
Source: Employment Projects Program, U.S. Bureau of Labor Statistics.